Posts Tagged ‘Screw Magazine’

Your Name Here, On My Chest

August 6th, 2016

IMshirt copy Gentle branding of human employees was normal and welcome. Is it still?

Companies that paid well and had good benefits and policies always seemed to try to dress their folk. Of course, the polo shirts, windbreakers, hoodies and the like had the company logo and likely a product name. I scanned part of a couple of my remainders here. Internet Manager was one of the major products of Elron Software (later bought and murdered by Zix Corp.).

micbreakerMicrocom was one f the first and surely the best maker of modems, telecommunications software and chassis and such. Of the high-tech companies I worked for, Microcom was the best. Even after its suffocation and dissolve by Compaq, virtually all modems contain vestiges of it, specifically communicating via MNP (Microcom Networking Protocol).

I have polo shirts (high-end cotton pique, of course), heavy dress shirts, Polartec pullovers, super-heavy sweatshirts, as well as Nerf footballs and various geegaws. It’s the branded clothing that stands out though.

I’d worked for sleazy companies that underpaid. They rarely would spend even for modest t-shirts. I’m also away of rich companies that went out. A friend got a leather and satin jacket from Ziff-Davis’ internet service. A son got a leather bomber jacket from Google when he worked their security division.

From a business perspective, these make good sense. Employees feel special, they are billboards for the company, the non-recurring expense doesn’t add to the salary base. You have to wonder what the cheapskates in companies that don’t offer clothes are thinking. Surely this is penny wise and pound foolish.

I do think though of my erstwhile acquaintance, the late Al Goldstein. As an early 20-something, I did some freelance photography for his Milk Way Productions, which includes the sleazy tabloids Screw, Smut, Gay and Bitch. They did very little original photography, instead, as Al proudly told me, the bought black-and-white prints by the pound from pornographers. Their files were stuffed with drawers with labels like TWO BLACK WOMEN/ONE WHITE MAN.

Al did the shirt thing, largely to sell to subscribers (yes, Screw had mail subscribers). He gave me a couple. They were the cheapest possible fabrics. I remember that the first SCREW-logo one shrank in a few washings from a man’s XL to about a woman’s S.

On the other hand, I have lots of highly serviceable logo-wear from elsewhere.