The bloggers are dead. Long live the money makers.

December 12th, 2016 by Harrumpher Leave a reply »

laptop keysToday, Meetup sent around the obituary for The Greater Boston Area Webloggers Meetup Group. It was not so much a changing of the guard or the end of an era as a faint echo of T.S. Eliot’s The Hollow Men — “This is the way the world ends. This is the way the world ends. Not with a bang but a whimper.”

Founded in 2002, the group was some slag in the furnace from when the fuel was content. Depending on your seat, in this era of Instagram and Twitter, blogging has evolved or devolved into self-marketing. We bloggers always wore clothes woven of our egos. Now though the abstract is insignificant. The literal minded own the field.

Yes, there are blogging groups in and around Boston. The real difference is that we are hard pressed to find one that does not concern itself almost entirely with monetization. A couple of years ago, success came in “creating your brand,” and now it is exclusive in the measurements. How many clicks, links, and cash payments?

We are too close to this, at least I am, to say the new form is inferior. In fact, we need only go back, way back to Samuel Johnson, from his Life of… Vol. III, to read, “No man but a blockhead ever wrote except for money.”

Yet of course, many did and do. There’s the vanity. There’s the conceit. There’s the drive to record and announce our brilliance and insight. There’s the hope to alter minds and change the course of events. Blah, blah. Blockheads all? Maybe.

Back to the 14-year-old just taken off the respirator, Meetup had warned us that without a replacement coordinator, it would be shut down. There had been a few managers over the years. Flaky (my description, not her given name or formal epithet) Emma was in charge when I attended. No one, including I, was inclined to take on the clerical work involved.

I have my own excuses and reasons. I’ve run several non–profits and professional groups long term and am worn out. I am sure many of the peak 102 membership can whinge right along in tune with me.

Plainer, blogging for its own sake remains a solitary endeavor. Yes, there are group blogs, think BlueMassGroup, and fame-paying freeloaders, think Huffington Post, but people who want and need their ideas in the ether don’t really need to meet regularly with others like themselves.

The new classes though do. What can you do for me? What can we benefit each other with links and contacts? Are you ready to marvel in my latest glory?

I acknowledge only that the old Boston bloggers group is dead. I kicked some dirt on it by my indifference.

 

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