On discovering a couple of what could kindly be termed collectors items, I ran though some of the corporate gifts I’ve gotten over decades. Yesterday’s finds were impressive looking ballpoint pens. The pen body was in the same wood as the substantial box. Both had etched ELRON SOFTWARE into them.
Its Israeli parent, Elron Electronic Industries, is still fat and thriving in various medical and defense businesses there. The mistimed decision to jointly develop software there, here and with some help in Russia was solid, but unfortunately foundered in the industry collapse of 2000-2001 and an IPO that was about three months too late.
Along the way in the good times, management gave us these tchotchkes, along with fleece pullovers, polo shirts and seemingly anything you could weave or brand with the company name or its product names. I have bright yellow INTERNET MANAGER and blue WEB INSPECTOR apparel.
Likewise, various previous companies handed out backpacks to our children on bring-your-kid-to-work day, as well as t-shirts, note pads and on and on. I still like wearing Microcom gear, because I was proud of those products. That company sold itself to Compaq, shortly before that one bought DEC and a NIC manufacturer, with the idea that all together we’d put Compaq instantly into the networking business. That best-of-breed amalgam took more smarts than Compaq’s management and marketing and their new owner HP had. The network-card, DEC networking and Microcom teams were all tossed in the street.
Truth be told, many of us at various companies were amused by such gifts. They cost the companies very little, all of which was tax deductible anyway. The company got diverse use by giving the same stuff to customers and vendors.
The cynical aspect though was what I heard directly from the shots at American Management Associations a long time before. That AMA made its consistent profits by holding seminars for execs. Some of those meetings were at the New York City HQ and others at more luxurious locales like the horse farm at Saranac Lake.
They told us in the publishing division that companies’ managements understood the tchotchke nature of these expensive trips for their underlings. Sure there was the airfare and the hotel and meals costs, some away-from-office time and incidental penalties. The pretense (dubious, I say, having attended numerous of these sessions) was that the managers given these wonderful AMA privileges was that the brass at home expected them to be even better at their jobs after attending.
In reality, AMA told the big shots that these were a great way to make the recipients feel special, and maybe increase the productive competitiveness internally. The best part was that the one or five thousand spent did not add to the salary base. That is why companies so love bonuses over raises. The rewards immediately expire and do not compound.
I don’t even get tired of kindly correcting people who ask about my ENRON jacket. After all, Elron had bad timing with its software efforts, but they weren’t a bunch of crooks.