Archive for the ‘Social Media’ Category


September 23rd, 2011

As a chum posted on FB, “If I want strangers to read the story of my life, I’ll write a fricken autobiography.”

That should be the road sign marking the bifurcation of Facebook. As in yesterday’s rant about the most recent blunders of pop companies, I remain astonished at the paternalism or we-know-best-ism of those companies.

At it’s f8 event (chronicled in tedious detail in the FT), the big honking chief FACES, like founder Mark Zuckerberg, intend to crush competition with technology and cachet. The ALL NEW IMPROVED version has an annoying constantly updating news feed sub-window, but really one thrust in two

First, there’s more media, either to ingest or to regurgitate. More videos, more pictures, for you, from you, from Friends. OK, for the target audience that’s smart enough. FB users have largely come up reading little. They are the 21st Century equivalent of tabloid customers — why read, when you can get a flavor of something by looking at a picture? It may be a small-brain marketing ploy, but it is timely and profitable.

Second is that timeline. The FACES at the announcement can’t withhold their joy at their cleverness here. They are enabling a logorrheic (small and few words, but in many, many places though) display of personal trivia. Each FB account can be self-absorbed in a way few have seen outside mental institutions.

Those who think the foursquare (a.k.a. rob-me-now) application is egotistic and inane may have palpitations now. FB is automating this self-absorption, which seems for the moment largely limited to the 20 something and 30 something users. For a long time (in net speak), you could bore people with personal trivia, but you had to do it piecemeal. On FB or Twitter or Tumblr or foursquare and a few others, you could put in:

  • Where you were headed
  • Where you arrived
  • Whom you were with
  • What you ordered
  • What you ate
  • What movie you saw
  • And on and on and on

This level of detailed sharing supposedly is gregarious. It supposedly influences others. It supposedly is avant-garde. It is certainly increasingly popular. The new FB timeline jacks that up by letting you automate such inputs and lay out a garden slug like trail of all your activities.

Not too long ago, and still in some groups, folk ridiculed bloggers for the ain’t-my-kid (or kitten)-cute posts. People would photograph adored beings or every meal. Those sad little blogs would have look-at-me-and-mine content exclusively. Even close family members quickly lose patience with those.

Now it looks like FB will force a true bifurcation, largely along  generational lines. Those who believe that each act and choice is as worthy of comment as any other should love this timeline concept. Berners-Lee knows, the FACES will love it; those who leave their slug trails for all to see and follow will provide a level of salable marketing data unknown today. We may soon see, should we have the stomach for it, when people pet their cats, have their bowel movements, or choose a peach instead of apple at Whole Foods.

This is only different in degree from how most of us use cellphones. We don’t seem to realize how stupid we are and how much of our lives and thoughts we waste by constantly speaking drivel. Walk a store or mall, ride a subway, or sit in a waiting room anywhere to overhear it. She is about to go into a pizza parlor. He thought last night’s The Office sucked. Often these cell phonies walk into each other or posts, sometimes they drive that way too. Broadcasting trivia is the feel-good-right-now stupidity of the era. The FB timeline capitalizes on that emotional need brilliantly and viciously.

I suspect when this settles, user graphs will show a steep drop-off by age. Many of us don’t and won’t care about minuscule choices of others any more than the status of your FarmVille cow.